Course curriculum

  • 1

    Welcome to the course!

    • Start here!

    • A Message From Andrea

    • How To Use This Course

    • Before we begin can you answer three quick questions...

  • 2

    Kickoff Call

    • Kick Off Call Via Zoom Webinar - Monday May 31, 2021 - 5 p.m. noon eastern (Toronto/New York)

    • Information for joining the Live Zoom Call

    • Week One Topics and Planner

    • How to Shoot Video Without a Tripod

    • Replay of the Kick-Off Zoom Call - Tips for Surviving Your First Week of Going Live

  • 3

    Week 1 Getting Comfortable on Camera

    • Day 1 - Introduce Yourself

    • Day 2 - Behind the Scenes of Your Business/Office

    • Day 3 - Your Favourite Business Book

    • Day 4 - Share an inspirational quote and why you love it

    • Day 5 - Tell a Story

    • Day 6 - What's Something You Do for Selfcare

    • Day 7 - What are you up to?

  • 4

    Week 2 Q&A Call via Zoom

    • Week 2 Q&A Call Via Zoom Webinar - Monday June 7, 5pm eastern (Toronto/New York)

    • Week Two - Perfecting Your Message - notes page

    • June 7 Zoom Call Replay

  • 5

    Week 2 - Perfecting Your Message

    • Day 8 - What it's like to work with you

    • Day 9 - Teach Us Something

    • Day 10 - Share a Hobby or Passion

    • Day 11 - Tell a story about an award, certificate you achieved

    • Day 12 Introduce Yourself - Again

    • Day 13 - Share a Myth About Your Industry

    • Day 14 - Take us on a walk in your neighbourhood

  • 6

    Week 3 Q&A Call Via Zoom

    • Week 3 Q&A Call Via Zoom Webinar - Monday June 14th, 5pm eastern (Toronto/New York)

    • Week Three Topics and Planner

    • Strategies for Getting More Viewers

    • June 14 Zoom Call Replay

  • 7

    Week 3 Getting More Viewers

    • Day 15 - Your Origin Story or Why did you start your business?

    • Day 15 - Getting More Viewers: How to Find People to Follow

    • Day 16 - teach us something

    • Day 16 Getting More Viewers: Hashtags

    • Day 17 - Talk about a movie/tv show you LOVED

    • Day 17 Getting More Viewers: Like & Comment on Followers’ Posts

    • Day 18 - What do you always talk about?

    • Day 18 Growth Strategy - Comment on recent Hashtags

    • Day 19 - Answer a common question about your industry

    • Day 19 - Growth Strategy - Announce Your Videos In Advance

    • Day 20 - What's for dinner?

    • Day 20 - Growth Strategy - Share Your Video to Stories

    • Day 21 - Tell a funny story from your childhood

    • Day 21 - Growth Strategy - Reshare old IGTV videos to your Stories

  • 8

    Week 4 Q&A Call Via Zoom

    • Week 4 Q&A Call Via Zoom Webinar - Monday May 21st, 5pm eastern (Toronto/New York)

    • Week Four Topics and Planner

  • 9

    Week 4 Using Video to Convert

    • Day 22 - Take a stand - on something in your business

    • Day 23 - teach us something

    • Day 24 - What Work-Life Balance Looks Like For You

    • Day 24 - Edit video for repurposing

    • Day 25 - Before & After - tell a story about how someone was before they hired you and how you solved their problem/made their life better

    • Day 26 - Re-introduce yourself

    • Day 27 - 3 Questions to Ask Before Hiring an X (where X is your profession)

    • Day 27 Editing Video Using the ActionDirector App on My Phone

    • Day 27 - Simple editing on Your Desktop Computer

    • Day 28 - How you unwind

    • Day 29 - What gets/keeps you motivated

    • Day 30 - What you've learned about going Live